Marketing management : a value creation process

著者

• Dubois, Pierre-Louis
• Jolibert, Alain
• Mühlbacher, Hans

書誌事項

Marketing management : a value creation process

Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher

Palgrave Macmillan, 2007

• : [pbk.]

注記

Includes bibliographical references and index

HTTP:URL=http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html Information=Contributor biographical information

HTTP:URL=http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html Information=Publisher description

HTTP:URL=http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html Information=Table of contents only

詳細情報

• NII書誌ID(NCID): BA79133307
• ISBN:
  • 0333773195
• LCCN: 2006049380
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xiv, 466 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5415.13
  • DC22 : 658.8
• 件名:
  • LCSH : Marketing -- Management