Strategic management : competitiveness and globalization

書誌事項

Strategic management : competitiveness and globalization

Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

Thomson/South-Western, c2007

7th ed., student ed

  • concepts and cases

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注記

Includes indexes

内容説明・目次

内容説明

STRATEGIC MANAGEMENT: CONCEPTS AND CASES, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. Throughout the text carefully selected examples and highlights help put the ideas presented into context. The text's stunning four color design, illustrative models and figures also helps to focus students attention on the key points. In addition to the concepts portion, the text includes 35 compelling case studies or you can easily build your own case selections from premier providers such as Harvard, Ivey, and Darden.

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詳細情報

  • NII書誌ID(NCID)
    BA79168094
  • ISBN
    • 0324316941
  • LCCN
    2005911294
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    [Mason, Ohio]
  • ページ数/冊数
    xxvii, 428, xv, 343, 24 p.
  • 大きさ
    27 cm
  • 件名
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