Essentials of economics
著者
書誌事項
Essentials of economics
Pearson/Prentice Hall, c2007
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.
The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"? Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily. This is motivating to all students, whether they are business majors or not. All students can relate to businesses they encounter in their everyday lives. Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.
目次
Part 1: Introduction
CHAPTER 1: Economics: Foundations and Models
CHAPTER 1 APPENDIX: Using Graphs and Formulas
CHAPTER 2: Trade-offs, Comparative Advantage, and the Market System 32
Part 2: Demand and Supply: Markets in Action
CHAPTER 3: Where Prices Come From: The Interaction of Demand and Supply
CHAPTER 4: Market Efficiency and Market Failure
Part 3: Microeconomic Foundations: Consumers and Firms
CHAPTER 5: Firms, the Stock Market, and Corporate Governance
CHAPTER 5APPENDIX: Tools to Analyze Firms' Financial Information
CHAPTER 6: Consumer Choice and Elasticity
CHAPTER 7: Technology, Production, and Costs
Part 4: Market Structure and Firm Strategy
CHAPTER 8: Firms in Perfectly Competitive Markets
CHAPTER 9: Monopoly and Antitrust Policy
CHAPTER 10: Monopolistic Competition and Oligopoly
Part 5: Macroeconomic Foundations
CHAPTER 11: GDP: Measuring Total Production and Income
CHAPTER 12: Unemployment and Inflation
Part 6: Long-Run Growth and Short Run Fluctuations
CHAPTER 13: Economic Growth, the Financial System, and Business Cycles
CHAPTER 14: Aggregate Demand and Aggregate Supply Analysis
CHAPTER 14 APPENDIX: Macroeconomic Schools of Thought
Part 7: Monetary and Fiscal Policy
CHAPTER 15: Money, Banks, and the Federal Reserve System
CHAPTER 16: Monetary Policy
CHAPTER 17: Fiscal Policy
CHAPTER 17 APPENDIX: A Closer Look at the Multiplier
Part 8: The International Economy
CHAPTER 18: Comparative Advantage, International Trade, and Exchange Rates
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