Services marketing in Asia : managing people, technology and strategy

Author(s)

• Lovelock, Christopher H.
• Wirtz, Jochen
• Keh, Hean Tat

Bibliographic Information

Services marketing in Asia : managing people, technology and strategy

Christopher Lovelock, Jochen Wirtz, Hean Tat Keh

Prentice Hall, 2002

Note

Based on: Services marketing / Christopher H. Lovelock. 4th ed. 2001

Includes bibliographical references and index

Details

• NCID: BA79351614
• ISBN:
  • 0130605662
• LCCN: 2001412808
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: xxi, 706 p.
• Size: 24 cm
• Classification:
  • LCC : HD9987.A2
• Subject Headings:
  • LCSH : Service industries -- Asia -- Marketing
  • LCSH : Professions -- Asia -- Marketing