Services marketing in Asia : managing people, technology and strategy

著者

• Lovelock, Christopher H.
• Wirtz, Jochen
• Keh, Hean Tat

書誌事項

Services marketing in Asia : managing people, technology and strategy

Christopher Lovelock, Jochen Wirtz, Hean Tat Keh

Prentice Hall, 2002

注記

Based on: Services marketing / Christopher H. Lovelock. 4th ed. 2001

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA79351614
• ISBN:
  • 0130605662
• LCCN: 2001412808
• 出版国コード: si
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Singapore
• ページ数/冊数: xxi, 706 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD9987.A2
• 件名:
  • LCSH : Service industries -- Asia -- Marketing
  • LCSH : Professions -- Asia -- Marketing