Connecting with your customers
Author(s)
Bibliographic Information
Connecting with your customers
（The results-driven manager series）
Harvard Business School Press, c2006
- : pbk
Available at / 6 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
: pbk658.81-8081200600232
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Contents of Works
- Tuning in to your customers / Kristen B. Donahue
- Let the customer make the case / Gerald Bertsell and Denise Nitterhouse
- How Best Buy's executives learn from the front lines / Lauren Keller Johnson
- The fourfold path to figuring out what your customers really want / Jim Billington
- Tuning in to the voice of your customer / James Allen, Frederick F. Reichheld, and Barney Hamilton
- What's the cure for customer fatigue? / Kirsten D. Sandberg
- Do you really know what to do with your customer data? / Jean Ayers
- Survey your customers -electronically
- Zeroing in on what customers really want / Douglas Smith
- Are you reaching your customers? / Richard Bierck
- Connecting with your customers
- Beyond the carrot and the stick: new alternatives for influencing customer behavior / Frances Frei
- Do you know how much your customers are really worth to you? / Uta Werner
- Five questions about customer loyalty with Jill Griffin
- Five keys to keeping your best customers / Jim Billington
- A crash course in customer relationship management
- What customer-centric really means : seven key insights / David Stauffer
Description and Table of Contents
Description
Companies today must learn how to forge a more valuable connection with their customers and deliver unprecedented results. In this concise, engaging volume, managers will find the ideas and tools for understanding customers' needs, communicating with customers, and enhancing their loyalty. No matter where you work in your organisation, you can get to know your customers better - and generate valuable results for your company. "Connecting with Your Customers" provides tested strategies for forging positive relationships with customers.
by "Nielsen BookData"
