Connecting with your customers
Author(s)
Bibliographic Information
Connecting with your customers
（The results-driven manager series）
Harvard Business School Press, c2006
- : pbk
Available at / 6 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
: pbk658.81-8081200600232
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Contents of Works
- Tuning in to your customers / Kristen B. Donahue
- Let the customer make the case / Gerald Bertsell and Denise Nitterhouse
- How Best Buy's executives learn from the front lines / Lauren Keller Johnson
- The fourfold path to figuring out what your customers really want / Jim Billington
- Tuning in to the voice of your customer / James Allen, Frederick F. Reichheld, and Barney Hamilton
- What's the cure for customer fatigue? / Kirsten D. Sandberg
- Do you really know what to do with your customer data? / Jean Ayers
- Survey your customers -electronically
- Zeroing in on what customers really want / Douglas Smith
- Are you reaching your customers? / Richard Bierck
- Connecting with your customers
- Beyond the carrot and the stick: new alternatives for influencing customer behavior / Frances Frei
- Do you know how much your customers are really worth to you? / Uta Werner
- Five questions about customer loyalty with Jill Griffin
- Five keys to keeping your best customers / Jim Billington
- A crash course in customer relationship management
- What customer-centric really means : seven key insights / David Stauffer