Advertising on TV

Author(s)

• Vohra, Anupama

Bibliographic Information

Advertising on TV

Anupama Vohra

S. Wadhwa & Co., 2005

Other Title

Advertising on television

Note

Includes bibliographical references (p. 269-283)

Details

• NCID: BA79354383
• ISBN:
  • 8190228641
• Country Code: ii
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Delhi
• Pages/Volumes: 283 p.
• Size: 24 cm
• Classification:
  • LCC : HF6146.T42
  • NDC9 : 674.1
  • NDC9 : 674.6
• Subject Headings:
  • LCSH : Television advertising -- India -- Public opinion
  • LCSH : Consumers -- India -- Attitudes
  • LCSH : Consumer behavior -- India
  • LCSH : Public opinion -- India