International advertising and communication : current insights and empirical findings
著者
書誌事項
International advertising and communication : current insights and empirical findings
（Gabler Edition Wissenschaft, . Forschungsgruppe Konsum und Verhalten）
Deutscher Universitäts-Verlag, 2006
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注記
Includes bibliographical references
内容説明・目次
内容説明
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
目次
Mit Beitragen von Dieter Ahlert, Vanessa Apaolaza Ibanez, Silke Bambauer, Fred Bronner, Kara Chan, Patrick De Pelsmacker, Sandra Diehl, Franz-Rudolf Esch, Heribert Gierl, Flemming Hansen, Patrick Hartmann, Hans Hoeken, Wim Janssens, Heikki Karjaluoto, Peter Kenning, Greg Kiss, Mandy Klerkx, Tobias Langner, Matti Leppaniemi, Steen Lundsteen, Gunnar Mau, Young Sook Moon, Barbara Mueller, Peter Neijens, Shintaro Okazaki, Jorgen Kai Olsen, Larry Percy, Hilke Plassmann, Guido Purper, John R. Rossiter, Simone Roth, Jari Salo, Gunter Silberer, Jaakko Sinisalo, Edith Smit, Kristina Stroedter, Marijntje Stuurman, Charles R. Taylor, Dirk Temme, Ralf Terlutter, Bas van den Putte, Renske van Enschot, Lex van Meurs, Margot van Mulken, Kerstin Weihe, Peter Weinberg und Krystie Wong.
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