Marketing

著者

• Blythe, Jim

書誌事項

Marketing

Jim Blythe

（Sage course companions : knowledge and skills for success）

Sage, 2006

注記

Includes bibliographical references and index

内容説明・目次

内容説明

The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.

目次

PART ONE: INTRODUCING YOUR COMPANION PART TWO: CORE AREAS OF THE CURRICULUM The Underpinning of Marketing The Marketing Environment Consumer Behaviour Business-to-Business Marketing Segmentation and Targeting Marketing Information and Research Marketing Communication Theories Branding and Brand Management International Marketing Marketing Strategy Relationship Marketing Managing Products Pricing Advertising PR and Sponsorship Selling and Key-Account Management Direct and Online Marketing Sales Promotion Managing Channels of Distribution Service Marketing: People, Processes, Physical Evidence Marketing Ethics PART THREE: STUDY, WRITING AND REVISION SKILLS How to Get the Most Out of Your Lectures - (in collaboration with David McIlroy) How to make the Most of Seminars Essay Writing Tips Revision Hints and Tips Exam Hints and Tips Tips on Interpreting Essay and Exam Questions

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA79459053
• ISBN:
  • 1412910331
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: vi, 184 p.
• 大きさ: 22 cm
• 親書誌ID:
  • BA76509745