Advertising, promotion, and other aspects of integrated marketing communications
Author(s)
Bibliographic Information
Advertising, promotion, and other aspects of integrated marketing communications
Thomson/South-Western, c2007
7th ed
Available at / 6 libraries
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Note
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003
Includes bibliographical references and indexes
Description and Table of Contents
Description
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
by "Nielsen BookData"
