Advertising, promotion, and other aspects of integrated marketing communications

Author(s)

• Shimp, Terence A.

Bibliographic Information

Advertising, promotion, and other aspects of integrated marketing communications

Terence A. Shimp

Thomson/South-Western, c2007

7th ed

Note

Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003

Includes bibliographical references and indexes

Details

• NCID: BA79465329
• ISBN:
  • 0324321430
• LCCN: 2005936424
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, OH
• Pages/Volumes: xxii, 629 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.123
  • DC22 : 658.8/2
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Sales promotion
  • LCSH : Advertising
  • LCSH : Direct marketing