Advertising, promotion, and other aspects of integrated marketing communications

書誌事項

Advertising, promotion, and other aspects of integrated marketing communications

Terence A. Shimp

Thomson/South-Western, c2007

7th ed

大学図書館所蔵 件 / 5

この図書・雑誌をさがす

注記

Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003

Includes bibliographical references and indexes

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