Advertising, promotion, and other aspects of integrated marketing communications

著者

• Shimp, Terence A.

書誌事項

Advertising, promotion, and other aspects of integrated marketing communications

Terence A. Shimp

Thomson/South-Western, c2007

7th ed

注記

Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003

Includes bibliographical references and indexes

内容説明・目次

内容説明

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA79465329
• ISBN:
  • 0324321430
• LCCN: 2005936424
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, OH
• ページ数/冊数: xxii, 629 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5415.123
  • DC22 : 658.8/2
• 件名:
  • LCSH : Communication in marketing
  • LCSH : Sales promotion
  • LCSH : Advertising
  • LCSH : Direct marketing