Strategic management : concepts and cases

著者

• David, Fred R.

書誌事項

Strategic management : concepts and cases

Fred R. David

Pearson Prentice Hall, c2007

11th ed

注記

Previous ed.: c2005

Includes bibliographical references and indexes

内容説明・目次

内容説明

For undergraduate and graduate strategic management courses. For professors who want their students to understand the practical application of strategic management, David provides a skills-based, practitioner-oriented focus.

目次

PART 1 &Overview of Strategic Management CHAPTER 1 The Nature of Strategic Management Cohesion Case: Google, Inc.- 2005 PART 2 &Strategy Formulation CHAPTER 2 The Business Vision and Mission CHAPTER 3 The External Assessment CHAPTER 4 The Internal Assessment CHAPTER 5 Strategies in Action CHAPTER 6 Strategy Analysis and Choice PART 3 &Strategy Implementation CHAPTER 7 Implementing Strategies: Management and Operations Issues CHAPTER 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4 &Strategy Evaluation CHAPTER 9 Strategy Review, Evaluation, and Control PART 5 & Strategic Management Case Analysis How to Prepare and Present a Case Analysis Name Index Subject Index Company Index

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA79489972
• ISBN:
  • 0131869493
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xxxi, 384, 393 p.
• 大きさ: 27 cm
• 分類:
  • LCC : HD30.28
  • DC21 : 658.4/012
• 件名:
  • LCSH : Strategic planning -- Case studies
  • LCSH : Strategic planning