Strategic management : concepts and cases
著者
書誌事項
Strategic management : concepts and cases
Pearson Prentice Hall, c2007
11th ed
大学図書館所蔵 件 / 全6件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Previous ed.: c2005
Includes bibliographical references and indexes
内容説明・目次
内容説明
For undergraduate and graduate strategic management courses.
For professors who want their students to understand the practical application of strategic management, David provides a skills-based, practitioner-oriented focus.
目次
PART 1 &Overview of Strategic Management
CHAPTER 1
The Nature of Strategic Management
Cohesion Case: Google, Inc.- 2005
PART 2 &Strategy Formulation
CHAPTER 2
The Business Vision and Mission
CHAPTER 3
The External Assessment
CHAPTER 4
The Internal Assessment
CHAPTER 5
Strategies in Action
CHAPTER 6
Strategy Analysis and Choice
PART 3 &Strategy Implementation
CHAPTER 7
Implementing Strategies: Management and Operations Issues
CHAPTER 8
Implementing Strategies: Marketing, Finance/Accounting, R&D,
and MIS Issues
PART 4 &Strategy Evaluation
CHAPTER 9
Strategy Review, Evaluation,
and Control
PART 5 & Strategic Management Case Analysis
How to Prepare and Present a Case Analysis
Name Index
Subject Index
Company Index
「Nielsen BookData」 より