Mavericks at work : why the most original minds in business win
著者
書誌事項
Mavericks at work : why the most original minds in business win
William Morrow, c2006
大学図書館所蔵 件 / 全4件
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注記
Includes index
内容説明・目次
内容説明
In the last decade the business world has been dogged by bad leadership, CEO greed and the excesses of the dotcom craze. Now, as the authors of this lively new book suggest, companies and corporations are moving away from traditional methods of how to lead, manage and compete, towards a more 'maverick' management style that has proved highly successful. Mavericks at Work is the first book to document this change - and to give readers a glimpse into the ideas and techniques behind fast-growing but unconventional companies such as Google, HBO, Lendlease and Southwest Airlines. It profiles some of the most exciting - and often eccentric - CEOs in the US, and details their strategies for success. With its accessible tone, Mavericks at Work is both serious and fun; business 'edutainment' for a smart, ambitious readership.
「Nielsen BookData」 より
