Determinants of temporal variations in advertising effectiveness
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Determinants of temporal variations in advertising effectiveness
(NICPRE / National Institute for Commodity Promotion Research & Evaluation, 98-02)(A.R.M.E. research bulletin, 98-03)
Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, [1998]
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Cover title
"April 1998."
Includes bibliographical references (p. 12-14)