Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application

Author(s)

• Schmit, Todd M.
• Kaiser, Harry Mason
• New York State College of Agriculture and Life Sciences. Dept. of Applied Economics and Management

Bibliographic Information

Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application

by Todd M. Schmit and Harry M. Kaiser

（NICPRE / National Institute for Commodity Promotion Research & Evaluation, 02-03）（A.R.M.E. research bulletin, 2002-06）

Dept. of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University, [2002]

Note

Cover title

"May 2002."

Includes bibliographical references (p. 42-43)

Details

• NCID: BA79597603
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ithaca, N.Y.
• Pages/Volumes: 43 p.
• Size: 28 cm
• Classification:
  • LCC : HD171
• Subject Headings:
  • LCSH : Advertising -- Milk trade -- United States -- Econometric models
  • LCSH : Advertising -- Cheese industry -- United States -- Econometric models
  • LCSH : Advertising -- Farm produce -- United States -- Econometric models
• Parent Bibliography ID:
  • BA79471092
  • BA35506553