The future of business : the essentials

書誌事項

The future of business : the essentials

Lawrence J. Gitman, Carl McDaniel

Thomson/South-Western, c2006

2nd ed

  • : Instructor's ed

大学図書館所蔵 件 / 2

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that 'You Are the Future of Business,' The Future of Business: The Essentials teaches students to navigate through the sometime stormy business environment by stressing important business issues such as customer satisfaction and quality, entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-business.

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