Marketing : principles and perspectives

Author(s)

• Bearden, William O.
• Ingram, Thomas N.
• LaForge, Raymond W.

Bibliographic Information

Marketing : principles and perspectives

William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

McGraw-Hill/Irwin, c2007

5th ed

• : CD-ROM

Note

Accompanied by 1 CD-ROM: Music 2 go : student CD-ROM (4 3/4 in.)

Includes bibliographical references (p. [557]-563) and indexes

Details

• NCID: BA79657614
• ISBN:
  • 9780073101200
  • 0073224332
• LCCN: 2005053358
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxxvi, 588 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.1
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- United States