The Indian media business
Author(s)
Bibliographic Information
The Indian media business
Response Books, 2006
2nd ed
- : pb
- : Indian pb
Available at / 4 libraries
-
No Libraries matched.
- Remove all filters.
Note
Edition statement on t.p. verso: Rev. 2nd ed
Includes bibliographical references (p. [248]-252) and index
Description and Table of Contents
Description
Now in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
New to the Second Edition
- a comprehensive mapping of the indian media industry;
- comprehensive and detailed statistics on each industry segment;
- detailed analysis and insights on new trends;
- new chapters on the nascent domains of telecommunications and the internet.
Table of Contents
Press
Television
Film
Music
Radio
Telecommunications
Internet
by "Nielsen BookData"
