The art & craft of case writing

著者

書誌事項

The art & craft of case writing

William Naumes and Margaret J. Naumes

M.E. Sharpe, c2006

2nd ed

  • : pbk

タイトル別名

Art and craft of case writing

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注記

Includes bibliographical references (p. 243-256) and index

内容説明・目次

内容説明

Anyone conducting case research in business or the social sciences - whether experienced or novice - should get the new edition of "The Art and Craft of Case Writing". It is a practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. The authors are veteran case writers and have conducted numerous case-writing workshops with leading organizations. They take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included, and the book also features many helpful checklists, charts, and suggestions for further reading.

目次

  • List of Exhibits
  • * Preface
  • Prologue: The Power of Storytelling
  • 1. What Is a Case and Why Write One?
  • 2. Objectives - Key to the Case
  • 3. Finding a Case Site and Gathering Data
  • 4. Research Cases
  • 5. The Instructor's Manual, Part 1
  • 6. Organizing the Case
  • 7. Testing and Refining the Teaching Case
  • 8. The Instructor's Manual, Part 2
  • 9. Notes, Case Series, and Other Supplements
  • 10. Video and Multimedia Case Studies
  • Appendix I. Case Example - First Draft
  • Appendix II. Instructor's Manual - First Draft
  • Appendix III. Case Example - Published Version
  • Appendix IV. Instructor's Manual - Final Version
  • References
  • * For Further Reading
  • About the Authors
  • * Index.

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