International marketing research : opportunities and challenges in the 21st century

書誌事項

International marketing research : opportunities and challenges in the 21st century

guest edited by Alex Rialp and Josep Rialp

(Advances in international marketing : a research annual / editor, S. Tamer Cavusgil, v. 17)

Elsevier JAI, 2007

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注記

Publisher varies: Bingley : Emerald

Includes bibliographical references

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