Financial services marketing : an international guide to principles and practice

Author(s)

• Ennew, Christine
• Waite, Nigel

Bibliographic Information

Financial services marketing : an international guide to principles and practice

Christine T. Ennew and Nigel Waite ; [with a foreword by Ron Sandler]

Butterworth-Heinemann, an imprint of Elsevier, 2007

• : pbk

Note

Bibliography: p. [381]-389

Includes index

Details

• NCID: BA7986195X
• ISBN:
  • 9780750669979
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam ; Oxford
• Pages/Volumes: xvi, 400 p.
• Size: 25 cm
• Classification:
  • DC22 : 332.10688
• Subject Headings:
  • LCSH : Financial services industry -- Marketing