Financial services marketing : an international guide to principles and practice

著者

• Ennew, Christine
• Waite, Nigel

書誌事項

Financial services marketing : an international guide to principles and practice

Christine T. Ennew and Nigel Waite ; [with a foreword by Ron Sandler]

Butterworth-Heinemann, an imprint of Elsevier, 2007

• : pbk

注記

Bibliography: p. [381]-389

Includes index

• NII書誌ID(NCID): BA7986195X
• ISBN:
  • 9780750669979
• 出版国コード: ne
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Amsterdam ; Oxford
• ページ数/冊数: xvi, 400 p.
• 大きさ: 25 cm
• 分類:
  • DC22 : 332.10688
• 件名:
  • LCSH : Financial services industry -- Marketing