Marketing to Hispanics : a strategic approach to assessing and planning your initiative

Author(s)

• Soto, Terry J.

Bibliographic Information

Marketing to Hispanics : a strategic approach to assessing and planning your initiative

Terry J. Soto

Kaplan Pub., c2006

Note

Includes bibliographical references and index

Details

• NCID: BA79946881
• ISBN:
  • 1419502786
• LCCN: 2005033589
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xii, 259 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.33.U6
  • DC22 : 658.80089/68073
• Subject Headings:
  • LCSH : Hispanic American consumers
  • LCSH : Marketing -- United States