Customer loyalty in third party logistics relationships : findings from studies in Germany and the USA
著者
書誌事項
Customer loyalty in third party logistics relationships : findings from studies in Germany and the USA
（Contributions to management science）
Physica , Springer, c2007
- : pbk
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注記
Thesis (doctoral)--Otto Beisheim School of Management, Vallendar, 2006
Bibliography: p. [271]-309
内容説明・目次
内容説明
To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.
目次
Basic concepts.- Theoretical framework.- Research model.- Methodology and sample characteristics.- Operationalization and measurement.- Structural models.- Conclusion.
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