Marketing research

Author(s)

• Aaker, David A.
• Kumar, V.
• Day, George S.

Bibliographic Information

Marketing research

David A. Aaker, V. Kumar, George S. Day

J. Wiley, c2007

9th ed

Note

Includes bibliographical references and index

Details

• NCID: BA80050375
• ISBN:
  • 9780470050767
• LCCN: 2006046457
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xvii, 774 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research