Services marketing in Asia : a case book

Author(s)

• Wirtz, Jochen
• Lovelock, Christopher H.

Bibliographic Information

Services marketing in Asia : a case book

Jochen Wirtz, Christopher Lovelock

Pearson/Prentice Hall, 2005

Note

Includes bibliographical references

Details

• NCID: BA80050932
• ISBN:
  • 9812449434
• LCCN: 2005436920
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: xv, 454 p.
• Size: 26 cm
• Classification:
  • LCC : HD9987.A2
• Subject Headings:
  • LCSH : Service industries -- Asia -- Marketing -- Case studies