内容説明
Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in international marketing research, with particular emphasis on the conceptual framework and theory development in the field.
The last two decades have seen significant changes for international marketing, with global political and economic liberalization trends creating tremendous business opportunities and challenges.
Reviewing the core micro- and macro- topics to emerge during this key period, leading edge papers examine organizational and personal consumer behaviour, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances.
Volume One: looks at consumer behaviour, organizational buying issues, country of origin, global marketing research and methodological issues.
Volume Two: looks at internationalization of firms, specific modes of entry, exporting, licensing.
Volume Three: looks at franchising, joint ventures, exit strategies, internet in global marketplace, marketing strategies for emerging markets.
Volume Four: looks at competitive strategy, conceptual development, sources of competitive advantage and performance implications, regionalization of global strategy, strategic alliances, learning and trust, recipes for alliance success.
Volume Five: looks at global sourcing, global sourcing in a service context, market segmentation and positioning, global standardization vs. local responsiveness, marketing mix.
Volume Six: looks at global product strategy, product development, global new product diffusion, global branding, global advertising, global pricing, global distribution.
目次
Volume One
Overview
SECTION ONE: ORGANIZATIONAL AND CONSUMER BEHAVIOR
PART ONE: CONSUMER BEHAVIOR
Cross-Cultural Examination of the Fishbein Behavioral Intent - Chol Lee and Robert T Green
Marketing Universals - Niraj Dawar and Philip Parker
Consumers Use of Brand Name, Price, Physical Appearance and Retailer Reputation as Signals of Product Quality
Optimum Stimulation Level and Exploratory Consumer Behavior in an Emerging Consumer Market - Jan-Benedict E M Steenkamp and Steven M Burgess
A Study of the Service Encounter in Eight Countries - Bruce D Keillor, G Thomas Hult and Destan Kandemir
PART TWO: ORGANIZATIONAL BUYING ISSUES
Do's and Don'ts of Cross-Cultural Negotiations - Paul A Herbig and Hugh E Kramer
The Dynamics of International Business Negotiations - Arvind V Phatak and Mohammed M Habib
Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan - R Bruce Money, Mary C Gilly and John L Graham
PART THREE: COUNTRY OF ORIGIN
Country Image - C Min Han
Halo or Summary Construct?
The Moderating Effects of Country of Assembly, Country of Parts and Country of Design on Hybrid Product Evaluations - Paul Chao
Perception of Foreignness - Gary S Insch and Stewart R Miller
Benefit or Liability?
Exploring the Practical Effects of Country of Origin, Animosity and Price-Quality Issues - Lyn S Amine, Mike C H Chao and Mark J Arnold
Two Case Studies of Taiwan and Acer in China
PART FOUR: GLOBAL MARKETING RESEARCH AND METHODOLOGICAL ISSUES
Issues in Collecting Primary Data - Susan P Douglas and C Samuel Craig
Using Secondary Data in International Research - Masaaki 'Mike' Kotabe
Opportunities and Risks
The Effect of National Culture on the Choice of Entry Mode - Bruce Kogut and Harbir Singh
Cultural Distance Revisited - Oded Shenkar
Towards a More Rigorous Conceptualization and Measurement of Cultural Differences
Volume Two
SECTION TWO: MARKET ENTRY AND EXIT DECISIONS
PART ONE:INTERNATIONALIZATION OF FIRMS
An Attempted Integration of the Literature on the Export Behavior of Firms - Warren J Bilkey
Internal Determinants of Export Marketing Behavior - S Tamer Cavusgil and John R Nevin
An Empirical Investigation
International Expansion Strategy of Japanese Firms - Sea Jin Chang
Capability Building through Sequential Entry
The Psychic Distance Paradox - Shawna O'Grady and Henry W Lane
PART TWO: SPECIFIC MODES OF ENTRY
Mode of International Entry - Peter S Davis, Ashay B Desai and John D Francis
An Isomorphism Perspective
Determinants of Entry in an Emerging Economy - Yadong Luo
A Multilevel Approach
Choice between Non-Equity Entry Modes - M Krishna Erramilli, Sanjeev Agarwal and Chekitan S Dev
An Organizational Capability Perspective
Transaction Cost-Enhanced Entry Mode Choices and Firm Performance - Keith D Brouthers, Lance Eliot Brouthers and Steve Werner
The Influence of Industry Structure on the Entry Mode Choice of Overseas Entrants in Manufacturing Industries - B Elango and Rakesh B Sambharya
A: Exporting
The Export Development Process - Leonidas C Leonidou and Constantine S Katsikeas
An Integrative Review of Empirical Models
State Government Promotion of Manufacturing Exports - Masaaki Kotabe and Michael R Czinkota
A Gap Analysis
Marketing Strategy Determinants of Export Performance - Leonidas C Leonidou, Constantine S Katsikea and Saeed Samiee
A Meta-Analysis
The Role of Systematic International Market Selection on Small Firms' Export Performance - Lance E Brouthers and George Nakos
B: Licensing
Inward Technology Licensing as an Alternative to Internal R & D in New Product Development - Kwaku Atuahene-Gima
A Conceptual Framework
Emerging Roles of Technology Licensing in Development of Global Product Strategy - Masaaki Kotabe, Arvind Sahay and Preet S Aulakh
A Conceptual Framework and Research Propositions
Extending Internalization Theory - Shih-Fen S Chen
A New Perspective on International Technology Transfer and Its Generalization
Volume Three
SECTION TWO: MARKET ENTRY AND EXIT DECISIONS (continued)
PART TWO: SPECIFIC MODES OF ENTRY (continued)
C: Franchising
The Effect of Strategic Motives on the Choice of Entry Modes - Yong Suhk Pak
An Empirical Test of International Franchisers
Relationship Development in International Retail Franchising - Anne Marie Doherty and Nicholas Alexander
Executive Insights - Ilan Alon and Moshe Banai
Franchising Opportunities and Threats in Russia
D: Joint Ventures
Joint Ventures - Bruce Kogut
Theoretical and Empirical Perspectives
The Development of Local Marketing Knowledge within Joint Ventures - Daniel Van Den Bulcke and Haiyan Zhang
An Analysis of the Performance of Belgian Multinationals in China
Factors Influencing International Joint Venture Performance - Matthew J Robson, Leonidas C Leonidou and Constantine S Katsikeas
Theoretical Perspectives, Assessment and Future Directions
PART THREE: EXIT STRATEGIES
Closure and Divestiture by Foreign Entrants - Jose Mata and Pedro Portugal
The Impact of Entry and Post-Entry Strategies
Do Exits Proxy a Liability of Foreignness? The Case of Japanese Exits from the US - Jean-Fran[ci]cois Hennart, Thomas Roehl and Ming Zeng
Divestment and International Business Strategy - Gabriel R G Benito
Shutting up Shop - Paul Jackson, Kamel Mellahi and Leigh Sparks
Understanding the International Exit Process in Retailing
Volume Four
SECTION FOUR: GLOBAL STRATEGY
PART ONE: COMPETITIVE STRATEGY
A: Conceptual Development
Competition in Global Industries - Michael E Porter
A Conceptual Framework
The Triad World View - Kenichi Ohmae
Global Strategy... in a World of Nations? - George S Yip
Mapping the Characteristics of a Business - C K Prahalad and Yves L Doz
B: Sources of Competitive Advantage and Performance Implications
Global Strategy Implementation at the Business Unit Level - Kendall Roth, David M Schweiger and Allen J Morrison
Operational Capabilities and Administrative Mechanisms
Exploiting Globalization Potential - Johny K Johansson and George S Yip
US and Japanese Strategies
The Performance Implications of a Global Integration Strategy in Global Industries - Alfredo J Mauri and Rakesh B Sambharya
An Empirical Investigation Using Inter-Area Product Flows
C: Regionalization of Global Strategy
To Kill Two Birds with One Stone - Masaaki Kotabe
Revisiting the Integration-Responsiveness Framework
Regional Strategy and the Demise of Globalization - Alan M Rugman
Geographic Scope of Operations by Multinational Companies - B Elango
An Exploratory Study of Regional and Global Strategies
PART TWO: STRATEGIC ALLIANCES
A: Learning and Trust
Competition for Competence and Inter-Partner Learning within International Strategic Alliances - Gary Hamel
Setting the Stage for Trust and Strategic Integration in Japanese-US Co-Operative Alliances - Jean L Johnson et al
An Empirical Investigation of the Process of Knowledge Transfer in International Strategic Alliances - Bernard L Simonin
B: Recipes for Alliance Success
Strategic Alliances - Keith Brouthers, Lance Eliot Brouthers and Timothy J Wilkinson
Choose Your Partners
Success Is Not Enough - Akmal S Hyder and Lars Torsten Eriksson
The Spectacular Rise and Fall of a Strategic Alliance between Two Multinationals
The Role of Strategic Alliances in High Technology New Product Development - Masaaki Kotabe and K Scott Swan
Evaluating the Performance of Strategic Alliances in China - Yadong Luo
Strategic Alliances in Emerging Latin America - Masaaki Kotabe et al
A View from Brazilian, Chilean and Mexican Companies
Volume Five
SECTION THREE: GLOBAL STRATEGY (continued)
PART THREE: GLOBAL SOURCING
Strategic and Financial Performance Implications of Global Sourcing Strategy - Janet Y Murray, Masaaki Kotabe and Albert R Wildt
A Contingency Analysis
Managing the International Strategic Sourcing Process as a Market-Driven Organizational Learning System - G Tomas M Hult
Global Sourcing Strategy and Sustainable Competitive Advantage - Masaaki Kotabe and Janet Y Murray
A: Global Sourcing in a Service Context
Sourcing Strategies of US Service Companies - Janet Y Murray and Masaaki Kotabe
A Modified Transaction-Cost Analysis
Outsourcing Service Activities - Masaaki Kotabe and Janet Y Murray
Opportunities for Both Service Buying and Supplying Firms
SECTION FOUR: DEVELOPING MARKETING STRATEGY
PART ONE: MARKET SEGMENTATION AND POSITIONING
Global Segmentation and Positioning - Masaaki Kotabe and Kristiaan Helsen
Global Consumer Segmentation versus Local Market Orientation - Ugur Yavas, Bronislaw J Verhage and Robert T Green
Empirical Findings
Grouping Euroconsumers - Sudhir H Kale
A Culture-Based Clustering Approach
International Market Segmentation - Jan-Benedict E Steenkamp and Frenkel Ter Hofstede
Issues and Perspectives
PART TWO: MARKETING STANDARDIZATION VS ADAPTATION
The Myth of Globalization - Susan P Douglas and Yoran Wind
The Influence of Global Marketing Standardization on Performance - Saeed Samiee and Kenall Roth
The GMS - Shaoming Zou and S Tamer Cavusgil
A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
Balancing Standardization and Adaptation for Product Performance in International Markets - Mohan Subramaniam and Keoy Hewett
Testing the Influence of Headquarters-Subsidiary Contact and Co-Operation
PART THREE: MARKETING MIX
Examining Generic Competitive Strategy Types in US and European Markets - Susan P Douglas and Dong Kee Rhee
The Perceived Veracity of PIMS Strategy Principles in Japan - Masaaki Kotabe et al
An Empirical Inquiry
Instituting the Marketing Concept in a Multinational Setting - Cheryl Nakata and K Sivakumar
The Role of National Culture
Volume Six
SECTION FOUR: DEVELOPING MARKETING STRATEGY (continued)
PART FOUR: GLOBAL PRODUCT STRATEGY
A: New Product Development
Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals - Masaaki Kotabe
An Empirical Investigation
Controllable Factors of New Product Success - Roger J Calantone, Jeffrey B Schmidt and X Michael Song
A Cross-National Comparison
Exploring Robust Design Capabilities, Their Role in Creating Global Products and Their Relationship to Firm Performance - K Scott Swan, Masaaki Kotabe and Brent B Allred
B: Global New Product Diffusion
Waterfall and Sprinkler New-Product Strategies in Competitive Global Markets - Shlomo Kalish, Vijay Mahajan and Eitan Muller
Cross-National Diffusion Research - V Kumar, Jaishankar Ganesh and Raj Echambadi
What Do We Know and How Certain Are We?
Assessing the Lead Market Potential of Countries for Innovation Projects - Marian Beise and Thomas Cleff
C: Global Branding
The Lure of Global Branding - David A Aaker and Erich Joachimsthaler
Integrating Branding Strategy across Markets - Susan P Douglas, C Samuel Craig and Edwin J Nijssen
Building International Brand Architecture
Managing Co-Branding Strategies - Russell Abratt and Patience Motlana
Global Brands into Local Markets
PART FIVE: GLOBAL ADVERTISING
Brand Positioning through Advertising in Asia, North America and Europe - Dana L Alden, Jan-Benedict E M Steenkamp and Rajeev Batra
The Role of Global Consumer Culture
On the Cross-National Generalizability and Equivalence of Advertising Response Scales Developed in the USA - Michael T Ewing, Albert Caruana and George M Zinkhan
Examining the Intricacies of Promotion Standardization - David A Griffith, Aruna Chandra and John K Ryans Jr
Factors Influencing Advertising Message and Packaging
PART SIX: GLOBAL PRICING
Exchange Rate Pass-Through and International Pricing Strategy - Terry Clark, Masaaki Kotabe and Dan Rajaratnam
A Conceptual Framework and Research Propositions
Factors Influencing the Degree of International Pricing Strategy Standardization of Multinational Corporations - Marios Theodosiou and Constantine S Katsikeas
The Relationship between Export Assistance and Performance Improvement in Portuguese Export Ventures - Luis Filipe Lages and David B Montgomery
An Empirical Test of the Mediating Role of Pricing Strategy Adaptation
PART SEVEN: GLOBAL DISTRIBUTION
Trust and Performance in Cross-Border Marketing Partnerships - Preet S Aulakh, Masaaki Kotabe and Arvind Sahay
A Behavioral Approach
Strategically Employing Natural Channels in an Emerging Market - David a Griffith, Aruna Chandra and Tim Fealey
Interorganizational Task and Emotional Conflict with International Channels of Distribution - Gregory M Rose and Aviv Shoham
SECTION FIVE: EMERGING ISSUES
PART ONE: INTERNET IN GLOBAL MARKETING
The Internet and International Marketing - John A Quelch and Lisa R Klein
Exporting and the Internet - Saeed Samiee
A Conceptual Perspective
Analyzing the Cultural Content of Websites - Nitish Singh, Hongxin Zhao and Xiaoriu Hu
A Cross-National Comparison
PART TWO: ETHICS IN THE GLOBAL MARKETPLACE
A Cross-National Investigation of Industrial Salespeople's Ethical Perceptions - Alan J Dubinsky et al
The Need for Moral Champions in Global Marketing - Lyn S Amine
Character and Virtue Ethics in International Marketing - Patrick E Murphy
An Agenda for Managers, Researchers and Educators
Measuring Consumers' Ethical Position in Austria, Britain, Brunei, Hong Kong and USA - Charles C Cui et al
PART THREE: MARKETING STRATEGIES FOR EMERGING MARKETS
Competing with Giants - Niraj Dawar and Tony Frost
Survival Strategies for Local Companies in Emerging Markets
Export Strategies and Performance of Firms from Emerging Economies - Preet S Aulakh, Masaaki Kotabe and Hildy Teegen
Evidence from Brazil, Chile and Mexico
Perspectives on Multinational Enterprises in Emerging Economies - Klaus E Meyer
Strategies That Fit Emerging Markets - Tarun Khanna, Krishna G Palepu and Jayant Sinha
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