The committed enterprise : making vision, values, and branding work

Author(s)

Bibliographic Information

The committed enterprise : making vision, values, and branding work

Hugh Davidson

Elsevier Butterworth-Heinemann, 2005

2nd ed

Available at  / 1 libraries

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Note

Includes index

"The Chartered Institute of Marketing"--Cover

Details

  • NCID
    BA80081743
  • ISBN
    • 0750661992
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Oxford ; Tokyo
  • Pages/Volumes
    xxi, 343 p.
  • Size
    25 cm
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