Brands & advertising : how advertising effectiveness influences brand equity

著者

• Franzen, Giep
• Goessens, Clindy

書誌事項

Brands & advertising : how advertising effectiveness influences brand equity

Giep Franzen ; with the assistance of Clindy Goessens ... [et al.]

Admap, 1999

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA80099738
• ISBN:
  • 1841160423
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Henley-on-Thames, Oxfordshire
• ページ数/冊数: 397 p.
• 大きさ: 25 cm