Brands & advertising : how advertising effectiveness influences brand equity

Author(s)

Bibliographic Information

Brands & advertising : how advertising effectiveness influences brand equity

Giep Franzen ; with the assistance of Clindy Goessens ... [et al.]

Admap, 1999

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Note

Includes bibliographical references and index

Details

  • NCID
    BA80099738
  • ISBN
    • 1841160423
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Henley-on-Thames, Oxfordshire
  • Pages/Volumes
    397 p.
  • Size
    25 cm
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