Corporate strategy
Author(s)
Bibliographic Information
Corporate strategy
Prentice Hall/Financial Times, 2006
4th ed
Available at 6 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice.
Table of Contents
Part One -- An Introduction to Corporate Strategy 1. Corporate Strategy 2. A Review of Theory and Practice Part Two -- Analysis of the Environment 3. Analysing the Environment -- the basics 4. Analysing Markets and Competitors 5. Analysing Customers Part Three -- Analysis of Resources 6. Analysing Resources -- The Basics 7. Analysing Human Resources 8. Analysing Financial Resources 9. Analysing Operational Resources Part Four -- The Purpose of the Organisation 10. Purpose Shaped by Vision, Leadership and Ethics 11. Purpose Emerging from Knowledge, Technology and Innovation 12. Purpose Delivered Through Corporate and Business Objectives Part Five -- Developing the Strategy 13. Developing Strategic Options -- the Prescriptive Process 14. Strategy Evaluation and Development -- the Prescriptive Process 15. Finding the Route Forward -- Emergent and Prescriptive Approaches 16. Organisational Structure and Style and People Issues Part Six -- The Implementation Process 17. Resource Allocation, Strategic Planning and Control 18. Government, Public Sector and Not-for-Profit Strategies 19. International Expansion and Globalisation Strategy 20. Strategy Dynamics and Entrepreneurial Strategy 21. Managing Strategic Change 22. Building a Cohesive Corporate Strategy
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