Competitive identity : the new brand management for nations, cities and regions

著者

• Anholt, Simon

書誌事項

Competitive identity : the new brand management for nations, cities and regions

Simon Anholt

Palgrave Macmillan, 2007

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA80174298
• ISBN:
  • 9780230500280
• LCCN: 2006050177
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xiii, 134 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF1414
  • DC22 : 910.68/8
• 件名:
  • LCSH : Competition, International
  • LCSH : Place marketing
  • LCSH : Product management
  • LCSH : International relations