Developing successful sport marketing plans
著者
書誌事項
Developing successful sport marketing plans
（Sport management library）
Fitness Information Technology, c2005
2nd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
In this updated edition, internationally renowned sport marketing professor David Stotlar takes you inside the world of sport management to explain how to build a marketing plan that works. Drawing on his own comprehensive experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement an effective sport marketing plan, including analysis of current trends and a new 'Best Practices' section to conclude each chapter. With this latest edition of "Developing Successful Sport Marketing Plans", students as well as professionals can use this definitive, well-tested protocol to construct their own successful marketing plans.
目次
- Developing a Marketing Plan Framework
- Product and Service Analysis
- Situation Analysis
- Target Markets
- Marketing Objectives
- Marketing Strategies
- Marketing Mix
- Implementation, Control, and Evaluation.
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