When ads work : new proof that advertising triggers sales

Author(s)

• Jones, John Philip

Bibliographic Information

When ads work : new proof that advertising triggers sales

John Philip Jones

M. E. Sharpe, c2007

2nd ed

• : cloth
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA80277938
• ISBN:
  • 9780765617385
  • 9780765617392
• LCCN: 2006005852
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Armonk, N.Y.
• Pages/Volumes: xix, 209 p.
• Size: 24 cm