Marketing

Author(s)

• Kerin, Roger A.

Bibliographic Information

Marketing

Roger A. Kerin ... [et al.]

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2006

8th ed

• : text

Note

"Mcgraw-Hill Higher Education"--P. [4] of cover

Notes containing bibliographical references: p. 673-700

Includes indexes

Details

• NCID: BA8029097X
• ISBN:
  • 0072828803
• LCCN: 2004065542
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xlvi, 733 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA34788937