Mastering public relations

著者

• Davis, Anthony

書誌事項

Mastering public relations

Anthony Davis

（Palgrave master series）

Palgrave Macmillan, 2004

注記

Includes bibliographical references (p. 209-211) and index

内容説明・目次

内容説明

In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included.

目次

Preface Introduction The Purpose of Public Relations Within the Organisation Outside the Organisation Communication Research, Planning and Evaluation The Customers Within Marketing Public Affairs Community Relations The Media Global Public Relations The Occupation of Public Relations Futures Bibliography Index

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA80365092
• ISBN:
  • 9781403907837
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xv, 216 p.
• 大きさ: 24 cm
• 分類:
  • DC21 : 659.2
• 件名:
  • LCSH : Public relations
• 親書誌ID:
  • BA53428917