Mastering public relations
著者
書誌事項
Mastering public relations
（Palgrave master series）
Palgrave Macmillan, 2004
大学図書館所蔵 全1件
注記
Includes bibliographical references (p. 209-211) and index
内容説明・目次
内容説明
In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included.
目次
Preface Introduction The Purpose of Public Relations Within the Organisation Outside the Organisation Communication Research, Planning and Evaluation The Customers Within Marketing Public Affairs Community Relations The Media Global Public Relations The Occupation of Public Relations Futures Bibliography Index
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