Understanding brands
著者
書誌事項
Understanding brands
（Creating success）
Kogan Page, c2006
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注記
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant... how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"--T.p. verso
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At head of title: The sunday times