Growing and managing a small business : an entrepreneurial perspective
Author(s)
Bibliographic Information
Growing and managing a small business : an entrepreneurial perspective
Houghton Mifflin Co., c2007
2nd ed
- student text
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Note
Includes bibliographical references (p. 452-459) and index
Description and Table of Contents
Description
Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs.
Table of Contents
I. ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT. 1. Entrepreneurship and Small Business. 2. Entrepreneurial Strategies and Business Ethics. II. PATHS TO BUSINESS OWNERSHIP. 3. Starting a Business. 4. Acquiring a Business and Franchising. 5. Stepping into a Family Business. 6. Launching a High-Technology Venture. 7. Choosing a Legal Form of Business. III. PLANNING AND ORGANIZING THE BUSINESS. 8. Developing the Business Plan. 9. Creating a Management Team. 10. Preparing a Human Resources Plan. IV. MARKETING FOR GROWTH. 11. Conducting Market Research in a Global Environment. 12. Distribution and Pricing. 13. Designing a Marketing Plan from Start-Up Through Growth. V. DESIGNING AND MANAGING THE BUSINESS. 14. Planning the Business. 15. Managing Operations. VI. FINANCIAL PLANNING. 16. Cash Planning and Start-Up Financing. 17. Managing and Evaluating Financial Performance. 18. Financing Growth. VII. PLANNING FOR CHANGE. 19. Management Risk. 20. Harvesting the Wealth.
by "Nielsen BookData"