Growing and managing a small business : an entrepreneurial perspective
著者
書誌事項
Growing and managing a small business : an entrepreneurial perspective
Houghton Mifflin Co., c2007
2nd ed
- student text
大学図書館所蔵 全5件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. 452-459) and index
内容説明・目次
内容説明
Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs.
目次
I. ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT. 1. Entrepreneurship and Small Business. 2. Entrepreneurial Strategies and Business Ethics. II. PATHS TO BUSINESS OWNERSHIP. 3. Starting a Business. 4. Acquiring a Business and Franchising. 5. Stepping into a Family Business. 6. Launching a High-Technology Venture. 7. Choosing a Legal Form of Business. III. PLANNING AND ORGANIZING THE BUSINESS. 8. Developing the Business Plan. 9. Creating a Management Team. 10. Preparing a Human Resources Plan. IV. MARKETING FOR GROWTH. 11. Conducting Market Research in a Global Environment. 12. Distribution and Pricing. 13. Designing a Marketing Plan from Start-Up Through Growth. V. DESIGNING AND MANAGING THE BUSINESS. 14. Planning the Business. 15. Managing Operations. VI. FINANCIAL PLANNING. 16. Cash Planning and Start-Up Financing. 17. Managing and Evaluating Financial Performance. 18. Financing Growth. VII. PLANNING FOR CHANGE. 19. Management Risk. 20. Harvesting the Wealth.
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