M-commerce : global experiences and perspectives
著者
書誌事項
M-commerce : global experiences and perspectives
Idea, c2006
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
"M-Commerce: Global Experiences and Perspectives" focuses on the emerging growth of mobile telecommunications and mobile commerce around the world. To provide a global perspective, this book describes approaches from three major regions of the world - North America, Europe, and Asia-Pacific - and highlights several countries from each region. These countries are significant because of their large existing base of mobile telecom users, their future potential, their innovativeness in mobile telecom technology development, and their leadership in launching new mobile applications. "M-Commerce: Global Experiences and Perspectives" contains chapters from authors of many countries, and while each chapter examines a specific country indepth, all the chapters use a common integrative framework called the CLIP (communications, locatability, information provision, and payment processing) application-theoretical framework. These four core functions underlie various mobile telecommunications services offered world-wide. This conceptual framework facilitates a deeper understanding of the effective business strategies for m-commerce.
目次
- A Sample of Chapters: China: M-Commerce in World's Largest Mobile Market
- Finland: Internationalization as the Key to Growth and M-Commerce Success
- United Kingdom: Current M-Commerce Developments and Future Prospects
- United States of America: Renewed Race for Mobile Services
- It's an M-World After All: Lessons from Global Patterns of Mobile Commerce.
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