Electronic commerce

Author(s)

• Schneider, Gary Paul

Bibliographic Information

Electronic commerce

[by] Gary P. Schneider

Thomson/Course Technology, c2007

7th annual ed

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.

by "Nielsen BookData"

Details

• NCID: BA80658421
• ISBN:
  • 9781418837037
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxiv, 624 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Electronic commerce
  • LCSH : Electronic data interchange
  • LCSH : Business enterprises -- Computer networks
  • LCSH : Internet marketing