An investigation of attention to advertisements

Author(s)

• Nixon, Howard Kenneth
• Columbia University. Graduate School of Business

Bibliographic Information

An investigation of attention to advertisements

by H. K. Nixon

Columbia University Press, 1926

Note

"Published for the School of business, Columbia university" -- T. p.

Details

• NCID: BA80685300
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 36 p
• Size: 26 cm
• Classification:
  • LCC : HF5822
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Attention