The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising

Author(s)

• Scott, Walter Dill

Bibliographic Information

The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising

by Walter Dill Scott

Small, Maynard, 1908

Note

Bibliography: p. 249-269

Details

• NCID: BA80779357
• LCCN: 08026213
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 269 p.
• Size: 21 cm
• Classification:
  • LCC : HF5822
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Psychology, Applied