Strategic new product development for the global economy

Author(s)

• 河野, 豊弘 コウノ, トヨヒロ
• Lynn, Leonard H.

Bibliographic Information

Strategic new product development for the global economy

Toyohiro Kono and Leonard Lynn

Palgrave Macmillan, 2007

• : hbk

Note

Includes bibliographical references (p. 238-245) and index

Details

• NCID: BA80957524
• ISBN:
  • 9780230001992
• LCCN: 2006050835
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xvi, 263 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.153
  • DC22 : 658.5/75
  • NDC9 : 509.6
• Subject Headings:
  • LCSH : New products -- Management
  • LCSH : Product management
  • LCSH : Strategic planning
  • LCSH : Business planning
  • LCSH : International business enterprises -- Management -- Case studies