Public utilities in a changing society : responsibilities and prospects for marketing

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書誌事項

Public utilities in a changing society : responsibilities and prospects for marketing

James H. Climer, Howard K. Face, and Stuart C. Hetu, editors

(Michigan business papers, no. 49)

Bureau of Business Research, Graduate School of Business Administration, University of Michigan, c1968

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注記

"Fourteenth Annual Public Utilities Seminar, ... held in Detroit on May 2-3, 1968"

Sponsored by the Public Utilities Section of the American Marketing Association

Bibliographical footnotes

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