Niche envy : marketing discrimination in the digital age

Author(s)

• Turow, Joseph

Bibliographic Information

Niche envy : marketing discrimination in the digital age

Joseph Turow

MIT Press, c2006

Note

Includes bibliographical references and index

• NCID: BA80999739
• ISBN:
  • 9780262201650
• LCCN: 2005058409
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: viii, 225 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC22 : 658.8/34
• Subject Headings:
  • LCSH : Consumer profiling
  • LCSH : Market segmentation
  • LCSH : Marketing -- Technological innovations
  • LCSH : Customer services -- Technological innovations