Le marketing

Author(s)

• Berkowitz, Eric N.

Bibliographic Information

Le marketing

Eric N. Berkowitz ... [et al.] ; traduit de l'anglais par Michèle Morin et Jean-Robert Saucyer

Chenelière/McGraw-Hill, c2003

Other Title

Marketing

Note

Translation of: Marketing. 4th Canadian ed

Includes bibliographical references (p. [677]-698) and index

Details

• NCID: BA81182440
• ISBN:
  • 2765101043
• Country Code: cn
• Title Language Code: fre
• Text Language Code: fre
• Original Language Code: eng
• Place of Publication: Montréal
• Pages/Volumes: x, 733 p.
• Size: 28 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Canada