Persuasive proposals and presentations : 24 lessons for writing winners

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    • Pierce, Heather

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Persuasive proposals and presentations : 24 lessons for writing winners

Heather Pierce

(McGraw-Hill professional education)

McGraw-Hill, c2005

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内容説明

This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentations that sellIt takes a short, no-nonsense approach, and delivers the lessons that make the difference between being the winner and being an "also-ran."Will be augmented by an MHPE web site that offers additional supporting materials.

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