Managerial economics in a global economy
著者
書誌事項
Managerial economics in a global economy
Oxford University Press, 2007
6th ed
- : hbk
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注記
Includes index
内容説明・目次
内容説明
This text uses the theory of the firm as the unifying theme to examine how a firm can make optional managerial decisions in the face of the constraints. The text introduces a global view and many new exciting topics into managerial economics (such as firm architecture, the evolution of the creative firm, Porter's strategic framework, business ethics, electronic commerce, and risk management) and shows how managerial decisions are actually made with more than 140 real-world cases. Please note that this edition is only available in Denmark. Please order the international edition (978-0-19-532699-4).
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