Sport and the media : managing the nexus
著者
書誌事項
Sport and the media : managing the nexus
（Sport management series）
Elsevier, c2007
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注記
Bibliography: p. 211-218
Includes index
内容説明・目次
内容説明
Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations.
This books covers topics including:
Historical development of sport and the media
Current commercial and contextual relationships between the media and sport industries
How audiences and advertisers drive the media coverage of sport
Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products
How the media represents sport in order to sell it
This book will help students to acquire a working knowledge of sport-related media that will help their studies and their progression towards a career in this sector. It is also a useful guide for teachers of the subject and practioners already working in the industry.
目次
Section 1: Sport Media Evolutions 1. Sport and the Media: A Defining Relationship Section 2: Sport Media Landscapes 2. Global Players: The Sport and Media Industries 3. Putting Up Big Numbers: Broadcast Rights and Regulations 4. Making Sport Pay: Maximising Investments 5. Content is King: Sport Media Texts 6. Working the Beat: Sport Media Production Section 3: Sport Media Strategies 7. Sport Media Planning and Promotion: The Foundations of Coverage 8. Feeding the Media I: Media Communications 9. Feeding the Media II: Media Interactions 10. Cash Cows?: The Commodity of Sport Celebrity 11. Not All Publicity is Good: Managing Crises, Scandals and Reputations Section 4: Sport Media Futures 12. Sport Media Futures: A Brave New World?
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